Role
duration
design method
tools
Visual Designer
Sep - Dec 2024
Brand Identity Design
Illustrator & Canva
Brand Concept & Direction
Petal Patch is designed to feel warm, welcoming, and easy to connect with while promoting eco-friendly living. The visual style is calm, modern, and nurturing, inspired by natural growth and everyday gardening moments. The goal is to encourage sustainable choices and support a healthy lifestyle while caring for the environment.
Brand attributes:
Sustainable · Friendly · Calm · Organic · Optimistic
Logo Exploration
This project explored three logo concepts focused on clarity, warmth, and visual appeal. Each concept reflects ideas of growth, sustainability, and approachability through a different style and level of illustration.
Concept A
A simple logo using clean text paired with a hand-drawn flower. This concept feels authentic and natural, but the flower detail becomes difficult to see at smaller sizes.
Concept B
A more illustrative mark incorporating sun and plant motifs. The sun and flowers represent happiness, growth, and a sense of community, creating an optimistic and welcoming feel.
Concept C
An abstract floral logo representing creativity, personal growth, and blooming into something beautiful. The flowing flower forms feel expressive and visually engaging, making this concept the most eye-catching and emotionally uplifting.
Final Logo Selection
Concept C was chosen for its floral shapes that represent creativity, personal growth, and blooming into something beautiful. The design feels organic and visually engaging while remaining clear and easy to recognize. Compared to the other concepts, it stands out as the most expressive and appealing option, making it well suited for a wide range of digital and physical applications.
Color Palette & Typography
The color palette uses yellow greens and soft pinks to create a warm, friendly, and earthy feel inspired by gardening and nature. These colors reinforce the brand’s eco-friendly values while keeping the overall look happy, welcoming, and approachable.
For typography, Garet was chosen for its clean, sans-serif style and strong readability across digital applications. TAN Tangkiwood was used for the logo to add personality and an organic touch, helping the brand feel expressive while still balanced by a modern type system.
Results
The brand identity was applied to website mockups to explore how Petal Patch could work as an e-commerce experience. The designs show how eco-friendly gardening products could be presented in a clean, welcoming way that encourages thoughtful purchasing.
